You are sitting at home, at a party or a corporate event and
realize you don’t have enough wine. (or beer or booze). Someone has to go out
to the local liquor store. Or you can click on Thirstie. An app designed for
the on-demand wine and spirit market.
If you are in NYC, Miami, Los Angeles or Chicago, you can
get your cab with a click- and I don’t mean an Uber.
Solving a Problem
Once again, a group of entrepreneurs saw an opportunity
where infrastructure exists and technology could make a link and connection
easier. It is another example of finding efficiency and value in excess
capacity or untapped need through your smart phone.
THIRSTIE is easy to
use on any platform. After downloading and opening the app, the customer is
instantly connected to participating liquor merchants closest to their desired
delivery address. THIRSTIE provides users with information about each product such
as the size, alcohol content and price. The customer can shop as long as they
like, selecting options and adding them to their shopping cart. When ready to
check out, the customer selects the shopping cart option where they can view
everything that has been added. The customer then selects their payment method
and completes the order. Once the order is confirmed, the customer receives an
email verification and delivery of their wine or liquor purchase will arrive
within the hour.
This isn’t a new model since florists have operated with
large cooperatives like 1 800 Flowers providing a similar linkage. But in a
highly regulated market space like wine, beer and spirits, its impressive to
see this new player step up to the bar.
Imagine wine brands launching new products and being able to partner with Thirstie. I understand the complexity of beer, wine and spirit promotional law, but here is an intriguing way to partner with local retailers when launching a new product or variety.
Make a Wish
If you are searching for opportunities, it can be mighty
powerful to simply get a few friends together and start playing the game… I
"I wish I could click a button on my phone and bam! My six
pack or my favorite California Cab shows up at my door as easily as a pizza."
What’s on your wish list?
Are you thirsty for a shot of marketing? Give me a call through Clarity and let's talk.
Labels: Marketing Moments, Thirstie, wine, wine apps, wine distribution, wine innovation, Wine Marketing