What Readers are Saying about Unraveling The Mysteries of Marketing
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To order the $2.99 eBook, click here.
To order the $9.99 paperback, click here.
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“Jeff Slater is a
magical story-teller and has the unique gift of weaving in pearls of wisdom
among the engaging storyline. His insights on marketing are both completely up
to date (timely) and likely to stand the test of time (timeless).”
Don P
Informative and useful
“Each of the 21
chapters focuses on a theme encapsulated by a single word; Focus, Targeting,
Perception, Fearlessness etc. Following the story and a discussion of its
relevance, every chapter concludes with a short summary of the key learning
points and at least 1 challenge/suggestion to the reader.”
Joe H
“Jeff weaves his
life's stories into powerful lessons on how to get your brand noticed in a way
that sticks and resonates with customers and makes you laugh along the way. He
generously shares a lifetime of wisdom about a topic he has forgotten more
about than most of us collectively know.”
Bob S
Wit and Wisdom, a Perfect Combination
“I am an experienced and educated marketer and entrepreneur and
I learned more reading Unraveling the Mysteries of Marketing, than I did
getting my MBA!”
Dana C
“Slater has created
a gem of a book: practical, easy to grasp, and valuable for those trying to get
a handle on something (marketing) that for many (such as this reviewer) doesn't
come as second nature.”
Sephage
A book for the
non-marketing expert!
“A fast and
interesting read that gives you the quick ins and outs on a subject we THINK we
know about.”
Milo F
Stories from a storyteller
“Besides building
and selling a successful business, Jeff had the opportunity to hang out with
Ronald Reagan and Randy `Macho Man' Savage. I want to know what he knows.”
Chris D
An excellent read,
regardless of your background
“Jeff effortlessly
provides the reader with invaluable life and business lessons with every story
he tells. Each lesson is infused with humor and practical guidance that is sure
to benefit any reader, no matter their background.”
Tony P
Valuable lessons & fun
to read
“I found the
principles Jeff teaches in this book to be really helpful guiding posts for
navigating the world of marketing.”
Candace H
Great Stories connect you
to your customer,
“Through my years
of experience in marketing and selling, the message is clear that telling a
story and making a human connection to your customer is the key to success. In
his book Jeff Slater has provided solid marketing advice while sharing his life
journey. It's worth the read.”
S. McClendon
Full
reviews available on Amazon
If you are an experienced
marketer with an MBA from an expensive business school, this book is NOT for
you. There are plenty of
wonderful marketing books that you should read that will build upon your base
of knowledge. Check out my blog MomentSlater for a listing of fabulous
marketing books that I have reviewed. I review books by authors like Youngme Moon, Seth Godin, Simon Sinek, Jay Baer, Tim
Brown, Douglas Van Praet and many other experts.
If marketing is a bit of a mystery to
you, this book is for you. Whether you are a small business owner, new entrepreneur or are inexperienced in marketing, this is the right book for you to read.
It is filled with easy to understand ideas about marketing that are told
through my personal stories as an entrepreneur who successfully grew a small business that landed on INC MAGAZINES FASTEST GROWING COMPANIES. I then continued working in several large and mid-sized consumer packaged goods companies managing millions of dollars in marketing investments.
Learn about some of the people I worked with from Ben & Jerry, Macho Man Randy Savage and my lunch conversation with President Reagan.
Do you struggle with these
questions?
How can marketing profitably grow my
business? Should I add a new line of product to my business? Why don’t I have more customers? How important is it to be focused on one
unique benefit for customers? Is it a good idea to partner with other
businesses? Should I use traditional advertising to get
customers or is there a better way to be found? How come I don’t get more potential customers
to my website? Can I learn how to stand out from my
competitors? Am I pricing my offerings properly? How can I understand my customer’s needs
better?
Think of this book like a
marketing coach for someone
who knows they need to market their business but doesn’t understand the
fundamentals and thinks marketing means advertising. (Hint: It doesn’t)
Read this book if you want to learn some valuable lessons from a trusted
advisor who has been in your shoes. I
promise you will learn marketing insights that can help you grow your business. Let
me be your guide, your coach and your mentor to unravel the mysteries of
marketing.
To order, click the links. This book is exclusively available through Amazon. Thank you for your interest.
To order the $2.99 eBook, click here.
To order the $9.99 paperback, click here.
Labels: book reviews, Books, Unraveling The Mysteries of Marketing