Are you familiar with remarketing?
A remarketing ad is one that follows you around the Internet. Here is an
example. I recently read an article about a company called FAB that sells
products they design directly to consumers. They have gotten some large venture
capital funding and design was at the front and center of their business. I was
After leaving the website, I went to read The New York Times
online and there was an ad for Fab. I didn’t think anything of it at first but
thought it was odd that it should appear near where I was visiting. Then, an
hour later I went to read a blog post on marketing and noticed in the side bar
another ad for Fab. Fab was following me.
Is this creepy or clever?
Remarketing tags can work in conjunction with AdWords to
show relevant messages within the Google Display Network.
Here is what Google says about this product:
Remarketing is a powerful way to stay engaged with your
target audience. Presenting them with highly relevant ads and offers across the
Web -- and making sure your brand is top of mind when they’re ready to buy –-
can radically improve ROI. Achieve even higher conversions by combining other
targeting methods, such as interest categories, demographics, or keyword
campaigns. For example, if you wanted to expand the reach of your fashion
brand, you could target only women between the ages of 18-24 who have not yet
visited your site, and present them with an offer that is tailored to them.
I am tempted to test this with my new book UNRAVELING THE MYSTERIES OF MARKETING to see if I can find the target audience for my book
through this approach. The book is written for the inexperienced marketer,
small business owner or start-up entrepreneur looking to gain insights from
someone who has “been there and done that”.
I could retarget people who have read certain posts on my site and who
have specific interest in key words like a marketing coach or marketing
advisor. This technique works best if you have very high traffic and a well-defined sales funnel like an e-commerce site.
Do you have any experience with remarketing? I’d love to
hear from you and the MomentSlater community could learn from your experience.
Thanks for sharing.
I'll be seeing you again soon. Somewhere online.
Get the paperback version of Unraveling the Mysteries of Marketing. Just $9.99 on Amazon
Labels: dynamic retargeting, Google remarketing, Marketing Moments, remarketing