Out of the shadows

Painting by Alexa Meade
In college, I studied art history. I loved color, light and line.  But most of all I loved studying the various periods in art history where the rules change.  Suddenly in the 19th being able to accurately draw wasn't the most important part of what made a painting great. Cezanne, Matisse and others emphasized color, light and form. Photography came from left field influencing perspective, realism and depth perception. Picasso and others moved through several periods and the image started to dissolve toward an abstraction  Eventually through artist like Pollack painting moved toward abstraction. 

The reinvention and fluidity of art was often the part of art I loved most. 

Recently I learned about Alexa Meade. She had planned to work in Washington, DC in government or a political role. But she had this nagging sense that painting was her calling.  So after college she marched herself down to her parent's basement and started to paint. I’m so glad she brushed aside a career sitting behind a desk.

Alexa is an artist who wanted to explore shadow. In her quest to find a new approach, she decided instead of working on canvas, she would paint directly on people.

Let me say that again. She paints on people.
Cave paintings at Lascaux

Humans have been painting for thousands of years. Along comes Alexa and she finds a new approach to explore her creative curiosity. Her work is brilliant, exciting and so revolutionary. Her work pushes the boundaries of what art is about at its essence. She is finding her unique path. 

Alexa Meade paints directly on the surfaces of live models and found objects in three-dimensional space, collapsing real world depth into seemingly two-dimensional paintings. Her work has been exhibited at the Smithsonian National Portrait Gallery in Washington, D.C., Postmasters Gallery in New York City, Galerie Ivo Kamm in Zürich, and the Saatchi Gallery in London. She is a speaker at the TEDGlobal Conference in Edinburgh in June 2013. Recently, Alexa completed a collaboration with performance artist Sheila Vand as Alexa // Sheila, submerging her signature painted subject in a pool of milk. Her portrait subjects include such individuals of note as Grammy winning musician Gotye. Alexa is 26 years old. She lives and works in Los Angeles, California.

Check out her work at this Ted Talk.

 How are you pushing the boundaries in your marketing activities? What are you exploring, reinventing or seeing fresh? How can you paint your world to dazzle your customers?

Are you reinventing your category or just painting within the lines? 

Notes: If you enjoy my posts, would you share it with your marketing friends? And check out my new book on Amazon. At $2.99 it is a great value. 21 useful lessons based on my marketing experiences. Thanks. 

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