|Kirsta Tippet- On Being |
I love to learn from new people with very different
backgrounds than me. I read plenty of marketing books like most marketing
professionals but I prefer to get new ideas or views from those who aren’t thinking about business or marketing – but life and just being.
An interview with Seth Godin was tweeted several months ago
and I thought I’d list to the podcast. I enjoy Seth’s marketing wisdom and irreverent attitude and found the
interview valuable. But the bigger gift was hearing about Krista Tippet. She is
a host of a wonderful podcast called On Being that is rich with guests with a
range of backgrounds from physicist, BuJu’s (Jews who become Buddhist), mathematicians and acoustical ecologist. She has interviewed some amazing people but it is often the titles of the shows that hook me in.
The Poetry of Ordinary Time
A Voice for the Animals
The Losses and Laughter We Grow Into
Whale Songs and Elephant Love
Civility, History and Hope
Translating for The Dalai Lama
Worlds that Shimmer
Compassion: Edge States
Driven by Flavor
Creativity and the Everyday
Restoring our Senses
Krista has the ability to find and calmly talk with people who are extraordinary smart, bursting with wisdom and soulful at the same time. Her career began as a reporter and she found herself living in
divided Berlin in the 1980’s as a stringer for The New York Times. She received
a Master of Divinity at Yale and later began to envision a radio conversations
about spiritual and intellectual content of faith and its role in public life.
Her show is on many NPR, APM, Serius and other stations although I listen as I walk to her podcast form iTunes. Her voice is
calming, intelligent and insightful all at the same time. Listening to her interviews is like a walking meditation with friends.
My weekend walks are now filled with listening to her
interviews. She recently talked with
Gordon Hempton on Silence and the Presence of Everything. He is an audio ecologist who has spent his
career listening in nature. He records the sounds of the quiet in forests,
mountains and along the ocean. He had so much wisdom about how the music of a
culture mimics these patterns heard in nature.
His calm and wistful voices led you down many quiet and calming paths to
help us hear – really hear what is in front of us. He said that in order to
truly hear, watch a child who hasn’t been acculturated in school as he or she
listens to the world. They hear it all, they don’t edit and judge.
Gordon said something in the interview that really made me think. We are a visual-centric species. We learn from seeing. Yet we have eye lids that allow us to block out seeing the world. However, the same isn't true for our ears. We don't have 'ear lids'. We are always listening and can't turn it off.
Hearing New Ideas
If you aren’t listening to Krista’s interviews, I think you
are missing something powerful and rewarding. After each show, I find that it makes me think
about lessons that can be translated from these different disciplines of
science, religion, art, music and prayer. These are rarely discussions about business but more focused on other
aspects of our human experiences.
I think I am a better marketer listening to these insights because
like a tuning fork, I’m realigned to some new frequencies of thought.
I get to
see or understand things from an every changing perspective as she introduces
me to new people, places and ideas. When I wrestle with a perplexing marketing
program, having an expanded view of people only helps me to breakdown an issue
to get to the human elements.
|On Being with Kirsta Tippet |
A tip of the hat to you, Krista.
Labels: Krista Tippett, Marketing Moments, NPR, On Being, Seth Godin, spirituality, Zen Moments