As the Rolling Stones sang, time is on your side, yes it is.
|Is time on your side? |
But for many marketers, I’m not so sure that it is true for everybody. Time
management is one of the more important skills necessary to be successful. Our “to
do” list grows, we are in support of so many and you have to find a way to get
the right things done.
I have twelve simple suggestions to help you manage your time
and to be the best marketing professional possible.
1. Say no as your
default to request. Start with no and make people earn your time. If you
want my help, put it in writing and make it clear exactly what you need, by
when, how much budget is available, etc. Just because someone needs help, doesn’t
mean that you should do everything for everyone.
2. Pick 3 important
things to achieve each day and get them done before 10:30. Most of us get
sucked into so many time wasters each day that you need to jump on your to do
list quickly each day. And, 3 things is plenty if they are the right things. Do not read your emails or answer the phone until these 3 things are done. They will distract you and take over your agenda for the day.
3. Understand the 80/20
rule and focused on leverage. Sometimes you can spend days or weeks doing
unimportant stuff that doesn’t help you achieve your goals.
4. Stop going to
meetings. Unless someone gives you a really compelling reason, don’t attend
other meetings. Ask for the meeting notes after the first meeting is held and
see if the notes give you everything you need. Maybe you attend one out of five
meetings if they talk about a topic of interest to you that you can influence.
5. Disconnect your
Internet connection. I’ll bet like
me it is easy to be so distracted so don’t allow yourself to have distractions
in your way. Stay focused on doing one thing at a time. Don’t answer the phone,
close your door (or hang up a sign if you are in a cubicle that says DO NOT
6. Get your bosses’
request done quickly. Don’t put her requests on your list-instead see if
you can get it done quickly so it doesn’t hang over your head. Their priorities
need to be yours so get it off the plate quickly.
7. Have one “to do” list
not many. This is obvious. Keep all your projects/action items in one
place. I love keeping it in tasks on Outlook because it is easy to read an
email and turn it into an action.
8. Sort Email before reading:
I like to sort by FROM so I deal with the more important colleagues request
first. It also allows me to delete junk or unwanted request quickly. Don’t
answer every request for a quick meeting from people you don’t know.
9. Add your personal
life priorities on the list. To harmonize and balance my work/life, I like
to add to my “to do” list things I need to do for my wife, mom, kids and
10. Put due dates on your
to do list: Tasks in Outlook allows you to set a date by when things need
to get done. That way, if the date passes, the task turns red and is a very
effective reminder. By the way, having it on outlook allows it to pop up on my
11. Put work time on your
calendar. Block time to get your work done so no one tries to schedule
meetings when you have things to do.
12. Don’t go to lunch at
noon. Lunchtime is a wonderfully
quiet time in most offices and a great time to get stuff done. Go to lunch at
11 am or 1 pm but take advantage of the quiet in the office at noon.
|Time melts away|
Times up. I have to get back to work.
If you have the time and you enjoy my posts, would you share them with one friend who is interesting in unraveling the mysteries of marketing. Thank you.
Labels: Marketing Moments, time management