Another guest post by a marketing colleague Chris Wechner who I met on Twitter.
By Chris Wechner, Director of Marketing at The Ultimate
Analyst
- Find
Material and Share It
- Find
People Who Are Stronger with Other Marketing Methods besides Twitter
- Post
Events for Other People
- Read
Posts—ReTweet and Favorite Them
- Reply
to Posts with Specific Comments and Questions
Let’s take a closer look into each one of these Twitter
methods.
1. Find Material and
Share It
However, if you’re serious about being taken seriously,
there is something that you can do. Take
advantage of material OTHER people create.
You need to research on Twitter and other locations to find
material to share. Keep a list of things
you share, including the author, post name, and post link. If the topic is not a current event and
continues to be useful, keep posting it.
Don’t worry about posting it more than once.
Of course, give that person credit. If that person has a Twitter account include
their @TwitterHandle each time you share it.
This will accomplish two (2) things. You will look like an
expert in your topic area, and people will want to follow you. Plus, it should get the attention of the
person whose material you’re sharing. It
won’t every time, but it will often enough, and you probably want these types
of people to follow you.
2. Find People Who Are
Stronger with Other Marketing Methods besides Twitter
There are many ways to market besides Twitter. I also use LinkedIn, and plenty of people use
Facebook or Pinterest. Some mostly avoid
social media altogether; they’re not really sure how to market on it
effectively or efficiently.
I contact these people on their more preferred media and
offer to market their material. I don’t
try to charge them. If they have a
Twitter account, I include their @TwitterHandle each time I post their material
on Twitter.
If they are smart, they will ReTweet what you market for
them, because it’s so easy for them to do it, and makes them look better to
their Followers.
Not everyone appreciates this, but I find that if I start
marketing things on Twitter for someone who isn’t as comfortable on Twitter,
that person—more often than not—follows me.
(Their Followers might follow me, because he or she is.)
3. Post Events for
Other People
This is simple. A lot
of people post their own events (although not enough even do this); however,
when someone else endorses that same event by posting it, it gets that person’s
attention.
Again, each time I post that person’s event, I include their
@TwitterHandle if they have a Twitter account.
These people usually want to follow me, because I make life
easier for them. They just simply have
to ReTweet my event post I made for their event in addition to any other
marketing they do for their event.
Their Followers tend to be curious and follow me, also.
4. Read Posts—ReTweet
and Favorite Them
Sometimes, we just simply find good material from people we
don’t really know. If I want to get
their attention, I will ReTweet their post.
Occasionally, I will mark it as a Favorite. Either way, they will be notified—often by
email but also within their “Interactions” stream on Twitter.
If I look at their Twitter post stream and notice that they
have a lot of good material, I will probably Follow them. Often, these people Follow you in return.
5. Reply to Posts
with Specific Comments and Questions
Most Tweets never are noticed, unless you are a
celebrity. So we’re usually happy when
anyone notices anything we’re doing.
Do you think it’s any different for the people you want to
notice you?
Take time to read through their Tweets and respond to them,
but make sure it relates to what they’re posted. Make a pertinent comment about their post or
ask a question about something related.
Some people will ignore you, but most are pretty happy to
have a real conversation on Twitter with someone other than people they already
know. For the most part, that’s why
we’re on Twitter…to meet other people.
Often, a person’s more serious Followers will respond with
other people who interact with someone they see as influential. Once that “influential” person responds to
your Tweet, several of their other Followers often Follow you.
BONUS: Send a
Personalized Direct Message
Yes, you can only send DMs to people you are Following and
are also Following you.
However, if you send a personalized Direct Message (DM) to
someone on Twitter, you will probably have a more “devoted” Follower. The more that Follower notices and
appreciates you, the better chance you have of that person endorsing you to his
or her Followers.
Often, several of this person’s Followers will become your
Followers, too.
Which of these methods to get Twitter Followers do you like
best? What other methods do you use to
gain Twitter Followers?
About Chris Wechner: Chris Wechner is an online
marketer for The Ultimate Analyst in the Metro Detroit Area. Locally known as a
thorough and engaging trainer, Chris gives presentations throughout the area
and leads monthly Internet Marketing Roundtable sessions at the Eastern Campus
of the Wayne County Community District (WCCCD).
Chris opened a Twitter account in January 2012, but he did
not really begin using Twitter until the end of October 2012. That is when he began an experiment with
Twitter marketing, and it worked well for him.
He practices what he preaches. He
has given two (2) talks about Twitter, and today it is a significant part of his
blog post marketing.
Labels: Chris Wechner, Guest Moments, How to Get More Twitter Followers, How to Use Twitter, Labels: Twitter, The Ultimate Analyst, Twitter, Twitter Tips, Twitter-Getting More Followers
